The British Society for the History of Science (BSHS) has awarded the 2023 Hughes Prize to Keith Wailoo for his latest book, Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette. The award recognizes the best book in history of science for an accessible audience.

The Jury for the prize commended Pushing Cool for standing out "[a]mong an extraordinarily strong field of shortlisted books," and most of all for its "originality and timeliness. In telling the story of menthol cigarettes’ targeted marketing in African American communities, Wailoo draws on meticulous research to uncover the enmeshment of social sciences, racial exploitation, and corporate interests, with catastrophic consequences for public health in the United States."

Keith Wailoo will give an online lecture on October 17, 10 am ET / 3 pm GMT.

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"Very Cool — Wailoo’s Examination of Menthol Cigarette Advertising Wins Award," Princeton School of Public and International Affairs