Pryluka is a first-year graduate student in the Department of History. He completed his undergraduate studies in history at the University of Buenos Aires and earned an M.A. in history at the University Torcuato Di Tella. His master's thesis, “Structural Reforms, Expectations and Consumers: The Issue of Inflation in the Political Economy of Martínez de Hoz”, dealt with questions of political economy during the Argentine military dictatorship (1976-1983), focusing on the government's Consumer Education campaign. A recipient of Argentina's National Scientific and Technical Research Council Grant, he recently received a Fulbright scholarship to pursue his Ph.D. studies. He has published in a variety of research journals, including H-Industria and the Journal of Historical Research in Marketing.
Pryluka’s research interests include modern Latin American history, with a focus on the history of political economy and consumption. He is particularly interested in consumption in the face of income shocks and to assess the impact of income distribution on both consumption and economic growth. He hopes to develop new insights related to consumption from a social and cultural perspective. Additionally, he is interested in analyzing advertising discourses, with the aim of reconstructing the beliefs that have oriented specific behavior, aspirations, and consumer preferences.